Anonymous musical duo Two Shell approached us to work on their E-commerce site, built for drops of exclusive merchandise, LPs and other secrets, all within that experimental Two Shell flair. The site was built from the ground up to emphasise interactivity and 3D Web3 integration, with live rendered models used instead of item thumbnails, as well as AR models on the individual product pages.

Website build: Shopify (with custom code)

3D models: LiDAR scans

  • Over the course of the 3 drops this project was run for, we saw 1,337 unique sessions total, the majority of which originated from the US through mobile.

  • During the first 2 releases of collections we saw the hype overflow and the site was flooded with a high of 682 visitors in 1 day, resulting in a conversion rate of 6.6% across both sessions.

  • Of these 682 that visited for the first drop, we saw a returning customer rate of 11.7% for the subsequent 2 releases, eager to check out the latest merchandise.